Willy Wonka was an unusual business man. He executed succession planning through a pure stochastic process, he was acutely keen to agency risk, he believed himself and his business to be morally superior to its competitors, he exploited low wage workers from overseas, spent excessively on research and development in a lavish headquarters, he was personally besotted with his own product yet was revolted by the way his consumers consumed it, and he remunerated his staff with the product of their very own labour. He also has a pathological distrust of the patent protection process. Dahl's own ambivalence towards this candy man of business is surely reflected in the name choice - a veiled reference to masturbation.
