Saturday, 11 September 2010


Logorama is a 16 minute animation well worth watching. You can, and should, judge for yourself, and you may not like it depending on your political persuasion.  I just wanted to comment on the amount of effort which must have gone into this. And how utterly familiar yet alien - so many brands but without the intent to sell (except selling the creativity of the makers).

I've always felt the urge to resist advertising, especially after reading Commodify your dissent, which I lent to an ex-girlfriend from a long time ago - a Maori who designed underwear for Elle Fashion.  If anybody knows her - there can't be too many -  please ask her to post it back - I hate to lose a decent book.

 I'm a firm believer in the capitalist system as the least worst one we know of, and pay particular attention to the many unfair and creaky parts of it so love subversive acts like this.  Check out Adbusters too if you haven't come across it yet.

But the animation gives me moral permission to enjoy the logos of corporate America and the effort which went into their various designs.  Many billions of dollars probably went into the collective cost of those designs, and this artist has not only made a primary political statement, he's also made an unexpected artistic bond between his own high quality endeavours and those of the many ad men who created these appealing logos.

Given the world's hopefully now finding a litigation-free artistic space, can I suggest a project I've always wanted to do.  Take the Disney film Snow White and throw away the sound-track, to be replaced with a part- philosophical part-erotic dialogue between Snow White and the dwarves.

The hard work would be in scripting it to fit the images to perfection.  Any ideas for a title?

1 comment:

  1. The dialogue would have to be somewhere between Eric Rhomer [] and John Cassavetes []